GM Unveils New Weapon Against Tesla and Ford

General Motors  (GM) – Get General Motors Company Report is pulling out all the stops to catch up with Tesla  (TSLA) – Get Tesla Inc. Report and Ford  (F) – Get Ford Motor Company Report in the electric-vehicle market. 

The Detroit giant is inventive, with the recent launch of a program aimed at tracking down and studying the driving habits of owners of the Cadillac Lyriq, the first electric model of its premium brand. 

GM believes that analyzing how these customers use their vehicles will enable it to improve its products and services. In exchange for their cooperation, the group is offering interested consumers a discount of $5,500 on the car.