Ford is holding the Goodwood Festival of Speed colorful in celebration of Delight Thirty day period. It’s bringing a truck called the Very Gay Ranger Raptor to the celebration.
The rainbow-colored truck, which also has gold accents, will do extra than just capture eyes and a just take a operate up the hill — it will be used to enable get attention in the direction of what Ford is calling “Tough Talks”.
These talks will involve homosexual Welsh rugby player Gareth Thomas, racing driver Abbie Eaton, comedian Catherine Bohart, and Lord March. The dialogue will be about how the automotive market can be far more inclusive for the LGBTQIA+ neighborhood.
This is not the to start with Incredibly Gay Ranger to exist — the authentic truck was a project of Ford of Germany, created for the Christopher Road Day celebration in Cologne. It arrived about as a reaction to a social-media person contacting the company’s Efficiency Blue paint colour “very gay.” So, in a little bit of trolling the homophobes, Ford turned a negative into a good.
Not only that, but people who have a nose for the historical past of Ford in Europe, the Really Gay Ranger was also a homage to a rainbow-coloured Ford Ka pickup conversion that was designed in 1998, also for the Christopher Road Day celebration.
It’s obviously Pride Month in this article in the States, also, and Ford has celebrated by creating a Ford Bronco Wildtrak with the similar paint plan. It debuted at the Memphis Pride Fest this thirty day period.
[Images and video: Ford]
Grow to be a TTAC insider. Get the latest information, characteristics, TTAC can take, and everything else that gets to the fact about vehicles 1st by subscribing to our newsletter.