Cupra clocks up 12,000 ‘expressions of interest’ ahead of Australian launch

By

Jul 21, 2022 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
Cupra clocks up 12,000 ‘expressions of interest’ ahead of Australian launch

The global manager of Cupra states Australia will have a healthful provide of new vehicles when the initial shipments get there in the coming weeks.


Cupra – the effectiveness offshoot of Volkswagen-owned Spanish manufacturer Seat – will launch in Australia later this calendar year with healthy stock amounts in an endeavor to decrease waiting periods.

The international boss of Cupra, Wayne Griffiths, informed Australian media this week the company has allocated adequate cars to give the brand name a drive-begin Down Below.

Cupra Australia suggests it has already acquired extra than 12,000 “expressions of interest” for its new model line-up, practically a third of which had been for the Cupra Born electrical sizzling hatch because of early up coming calendar year.



On the other hand, purchase publications for all new Cupra versions won’t formally open up for a couple of much more weeks, the moment rates are declared and manufacturing for Australia commences.

“We have expressions of fascination correct now but we really do not have orders open,” said Cupra Australia product or service planner Jeff Schafer.

“We’re wanting at opening orders afterwards in the 12 months around the time the motor vehicle goes into output.



“We’ve bought a number of hundred orders currently in the program … in advance of the showrooms have opened … for Leon, Ateca and Formentor.”

The initial a few Cupra “hot hatch” SUVs due later this 12 months are thanks to be adopted by the Cupra Born electric powered auto early next 12 months, before the roll-out of a array of all-new versions these kinds of as the Tavascan electric medium SUV (a twin to the VW ID.4, the Terramar PHEV SUV, and UrbanRebel electric hatch.

“Right now you can go on to our inventory look for and you can see inventory that is accessible (for Australia),” reported Mr Schafer.



“They’re all actual physical automobiles that have exited the manufacturing facility. Depending on your site (in Australia), you can see wherever the vehicle is in the provide chain … from a couple weeks to a number of months.”

Cupra states there are by now about 600 vehicles obtainable on the inventory search portal suitable now “plus there is much more in production”.

All Cupra cars will be sold at non-negotiable fastened costs, initially through showrooms in Sydney, Brisbane, Melbourne, and Canberra as very well as the Gold Coastline, Adelaide and Perth. For now there are no Cupra stores in Tasmania or the Northern Territory.



The international boss of Cupra built modest income projections for Australia of about 2000 cars per calendar year in the beginning, prior to at some point climbing to a 5 for every cent share of the electric-car or truck market – and reported the enterprise experienced established apart ample stock to give Cupra a rolling start off. 

“We’ll definitely be the seeking to make positive we can supply to the demand from customers if possible,” claimed Mr Schafer. 

Joshua Dowling has been a motoring journalist for additional than 20 a long time, investing most of that time functioning for The Sydney Morning Herald (as motoring editor and one of the early members of the Drive group) and Information Corp Australia. He joined CarAdvice / Generate in 2018, and has been a Environment Auto of the Year choose for far more than 10 decades.

Read additional about Joshua Dowling LinkIcon

By