Buick Division, Common Motors
The Buick Regal commenced everyday living as a blinged-up submodel of the 1973 Century coupe, with a sedan model arriving the next yr. It remained the Century Regal by way of 1977, then became a product in its have proper when GM’s midsize rear-wheel-generate platform got the downsizing therapy in 1978 (the calendar year its Chevy Malibu sibling did the exact same by ditching the Chevelle name). That model of the Regal stayed in output all the way by way of the 1987 model yr, and here’s a magazine advertisement for the gas-efficient ’83 model.
Even though the Regal was meant to a somewhat devilish personalized luxurious device and later on became truly fast in GNX trim, the sedan and wagon variations of 1983 threw a moist woolen layer of staid over its image. No subject it marketed nicely ample to pay back its retain. Emphasizing gasoline financial state continue to seemed like a smart marketing go that calendar year, so soon soon after the 1979-1980 oil disaster, but gasoline selling prices were being already commencing the plunge that would make equally Houston and the Soviet Union go broke afterwards on in the decade.
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