Before the internet, when it came time to buy a new car the only means available to find a dealership was flipping through the yellow pages and hoping for the best. Now with search engines, social media and review sites, it’s easier than ever to not only find a dealership near you, but to learn about that dealership and find out if they are someone you want to do business with. Here are a few simple steps to help you find what you’re looking for:
Using search engines like Google or Bing can help you compile a list of local dealerships with one simple search. But simply searching for a car brand – GMC for example – is not the best way to go about finding a local dealership in your area. A generic search like that could return several results like GMC repair shops, GMC reupholster services, etc. that will be irrelevant to you in your search for a local dealership. Some of those results may not even be within close proximity to you, the searcher, as well. That is why while searching for a local dealership it is important that your searches have a specific local footprint.
Once you have narrowed your dealership search down to a few candidates, the next step to take is to check review sites. Websites like Yelp, Yellowpages and G+Local allow users to review, comment and score a business’ products or services, essentially giving word-of-mouth reviews online. Reading reviews will allow you to get an overall sense of the service that a particular dealership has to offer. While reading these reviews it is important to pay attention to reviews that are specific and mention a dealership’s services and products; these reviews will be the most helpful. Also, make sure to read more than just a few reviews; by doing this, you will have a better sense of how people feel about a particular dealership and you can more properly judge if a particular dealership is right for you.
Social media can be a powerful research tool to use while looking for local dealerships. Websites like Facebook and Twitter not only allow you to see what people think about a particular dealership, but they also allow you to see how the dealership interacts with their customers. Using social media you can see if dealerships take care of their customers online and inspire loyalty.
A few important questions you should ask yourself while looking over a dealership’s social media pages are:
• Does the dealership interact with their consumers?
• How does the dealership handle a consumer who had a negative experience?
If the dealership goes out of their way to make their consumers happy on their social media pages, then more likely than not they will be a dealership that will go out of their way to make you happy in person.
The search engines, review sites and social media are powerful and crucial tools you should use while finding local dealerships. A dealership’s internet presence could make or break your decision as to whether or not you will do business with them.